Food Colors Market Size to Exceed USD 7.79 Billion by 2034 Amid Surge in Natural and Plant-Based Pigments | Towards FnB

According to Towards FnB, the global food colors market size is calculated at USD 4.61 billion in 2025 and is expected to hit USD 7.79 billion by 2034. This steady expansion reflecting a CAGR of 6% from 2025 to 2034 shows how rapidly the industry is evolving as brands prioritize vibrant product aesthetics, natural pigment alternatives, and cleaner-label formulations to meet modern consumer expectations.

Ottawa, Nov. 20, 2025 (GLOBE NEWSWIRE) -- The global food colors market size stood at USD 4.35 billion in 2024 and is anticipated to increase from USD 4.61 billion in 2025 to reach nearly USD 7.79 billion by 2034, according to a report published by Towards FnB, a sister firm of Precedence Research.

The market has experienced a surge in recent periods due to factors such as high demand for visually appealing foods and beverages, increased demand for convenient food items, and rising demand for bakery, confectionery, sweet, and flavorful snacks. Higher demand for natural and clean-label ingredients is another major factor for the growth of the market.

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Key Highlights of the Food Colors Market

By region, Europe led the global food colors market with a dominant share of 41% in 2024, while the Asia Pacific region is expected to experience notable growth, with a CAGR of 7.5% between 2025 and 2034.
By type, the natural colors segment held a commanding share of 76.5% in 2024, while the synthetic colors segment is projected to grow at a CAGR of 6.8% from 2025 to 2034.
By form, the liquid form segment accounted for the largest share of 71.5% in 2024, with the dry (powder) form segment expected to expand at a significant CAGR of 6.5% over the forecast period from 2025 to 2034.
By solubility, water-soluble colors dominated the market with a 74.3% share in 2024, while the oil-dispersible segment is anticipated to grow at a solid CAGR of 6.7% during the projected period.
By application, the beverages segment held the largest market share of 42.3% in 2024, while the bakery and confectionery segment is expected to see robust growth with a CAGR of 6.6% between 2025 and 2034.

Food and beverage brands are under simultaneous pressure from consumers and regulators: shoppers are actively avoiding ‘artificial’ labels, while authorities are tightening oversight on synthetic dyes,” said Vidyesh Swar, Principal Consultant at Towards FnB. “This is creating a structural shift toward natural, traceable, and functional color solutions that not only deliver visual impact but also support health and sustainability narratives.

Technological Advancements Fueling the Food Colors Industry

The food colors market is observed to grow due to high demand for visually appealing food and beverages options. Along with the higher demand for natural, organic, and clean-label product options. Technological advancements are helping the industry to find innovative and safe methods for the extraction of food color options that are safe, natural, and organic, to maintain the nutritional value of various food options. Technologically advanced methods such as microencapsulation, extraction technologies, customization, and the use of plant-based and organic sources help to enhance the use of natural food colorants and lower the usage of synthetic and chemical-based food dyes.

Major Companies of the Food Colors Market

POET LLC- POET is a major US brand involved in the manufacturing of various product options, including bioethanol, high-protein animal feed, purified alcohol, and corn oil. The company is also involved in the manufacturing of natural food colors to elevate the food and beverage industry.
Archer Daniels Midland Company- the company has a huge product portfolio involving the manufacturing of bioethanol and biodiesel. The main aim of the company is to lower its carbon footprint to do its bit for the environment.
Nestle Corporation- the brand has a huge product portfolio involving the manufacturing of different types of products, along with the manufacturing of products such as renewable diesel and sustainable aviation fuel for transportation and industrial applications.

New Trends in the Food Colors Market

Higher demand for natural, organic, and recognizable products, leading to higher demand for natural colors, is one of the major factors for the growth of the market.
Higher demand for plant-based and microorganism-based natural food color options is another major factor for the market’s growth due to their multiple health benefits.
Product innovation for the manufacturing of natural colors that help to enhance the food quality and standards is another major factor for the growth of the market.

Impact of AI on the Food Colors Market

Artificial intelligence is influencing the food colors market by improving formulation accuracy, product safety, and manufacturing efficiency. In research and development, AI-powered algorithms analyze ingredient interactions, stability profiles, and regional taste preferences to help manufacturers create natural and synthetic colors with better vibrancy, heat resistance, and shelf life. Machine learning models simulate how food colors behave across different pH levels, processing conditions, and food matrices, reducing trial-and-error and accelerating the development of clean-label, plant-based coloring alternatives.

AI-driven predictive analytics optimize extraction, blending, and drying processes, especially for natural pigments such as carotenoids, anthocyanins, and chlorophylls. Computer vision systems monitor color uniformity, detect impurities, and ensure batch consistency in real time, strengthening quality control. AI also enhances sustainability by identifying ways to reduce water, solvent use, and energy consumption during pigment extraction and processing.

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Recent Developments in Food Colors Market

In November 2025, PepsiCo announced the reinvention of two of its popular snacks- Doritos and Cheetos. The brand will launch simply NKD Doritos and Cheetos products in their original flavors, which will be free of bright artificial dyes. (Source- https://food.ndtv.com)
In November 2025, Oterra, a global supplier of natural colors for the food and beverage industry, partnered with Swiss innovator Seprify to bring a plant-based white coloring to the market. The plant-based color will be an ideal replacement for titanium dioxide (TiO2) (Source- https://chemindigest.com)

Trade Analysis of the Food Colors Market

Import & Export Statistics

Global exporter leadership (value signals)

China, the Netherlands, and the United States are among the largest exporters of colouring matter by value in 2023, illustrating both commodity- and higher-value supply bases. In 2023, China exported around USD 260 million, the Netherlands about USD 200 million, and the United States about USD 173 million under the broader vegetable/animal dyes grouping. These exporters supply a mix of natural extracts, synthetic pigments, and processed preparations used by food, beverage, and cosmetics manufacturers.

Representative country snapshots

India reported exports of colouring matter of vegetable or animal origin of about USD 26.31 million in 2023, with documented partner shipments to markets such as Nigeria, Bangladesh, and the United States that year. This highlights India’s role as both a raw-material supplier and a regional processor of natural food colours.

Shipment vs value dynamics and form factors

Trade records show two distinct trade patterns: (a) high-value, low-volume shipments of refined colour extracts and standardised curcuminoid or carmine preparations destined for food and nutraceutical formulators, and (b) higher-volume commodity shipments of basic colouring matter and intermediates used in industrial food processing. Customs tonnage and value data typically place refined preparations at much higher unit values than crude plant extracts. Use HS subheading detail and customs product descriptions to separate these flows.

Importer profiles and demand hubs

Major import markets for food colours include large food-processing and beverage markets in the European Union, the United States, Japan, and parts of East and Southeast Asia. Import demand is strongest where high levels of processed food manufacturing and strict food safety regulation drive demand for certified, traceable colouring ingredients. National import tables for HS 3203 show these markets as regular top importers by value and quantity.

Regulatory, certification, and market access effects on trade

Trade in food colours is shaped by food-contact regulations, additive approvals, and labelling rules in major markets. Exporters supplying the EU, US, or Japan must provide certificates of analysis, safety dossiers, and traceability evidence to secure market access. Differences in allowed colourants and maximum use levels across jurisdictions can channel trade toward suppliers able to demonstrate compliance documentation rapidly.

Product Survey of the Food Colors Market

Product Category	Description / Function	Common Forms / Variants	Key Applications / End-Use Sectors	Representative Producers / Brands
Natural Food Colors	Colors extracted from botanical, animal, or mineral sources used for clean-label products.	Beet red, turmeric yellow, spirulina blue, paprika oleoresin, chlorophyll, annatto	Dairy, bakery, beverages, confectionery, snacks	Givaudan (Naturex), Sensient Natural Colors, Döhler, ADM
Synthetic Food Colors	Lab-produced FD&C and EU-approved colorants offering strong stability and vibrancy.	Tartrazine, sunset yellow, allura red, brilliant blue, ponceau 4R	Confectionery, beverages, processed foods, pharmaceuticals	Sensient Technologies, Roha, Kalsec, DSM-Firmenich
Lake Colors	Water-insoluble forms of synthetic dyes fixed onto substrates for high stability in fat-rich or dry systems.	Lake red, lake yellow, lake blue	Snacks, coatings, chocolates, seasonings	Roha, Sensient, Cathay Industries
Oil-Soluble Colors	Colorants dispersed in oil for use in lipid-based food matrices.	Beta carotene oil, turmeric oil, paprika oil	Oils, margarines, dressings, processed cheese	Kalsec, DDW (Givaudan), Danisco
Water Soluble Colors	Dissolvable colorants suitable for high clarity beverages and frosting.	Anthocyanins, caramel, synthetic solubles	Soft drinks, syrups, dairy beverages	DSM-Firmenich, Döhler, ADM
Caramel Colors	One of the most widely used browns produced through controlled heat treatment of sugar.	Class I (plain), Class II (caustic), Class III (ammonia), Class IV (sulfite ammonia)	Soft drinks, beer, sauces, bakery	Sethness Roquette, D.D. Williamson (DDW), Ingredion
Fruit and Vegetable-Based Colors	Minimal processing colors derived entirely from fruits or vegetables for clean-label claims.	Purple carrot, blackcurrant, red radish, elderberry	Baby food, smoothies, natural confectionery	GNT Group (Exberry), Oterra
Powdered Food Colors	Stable dry color formats suitable for dry mixes and bakery.	Natural powders, synthetic powders, encapsulated powders	Bakery mixes, seasonings, snacks	Sensient, Roha, Kalsec
Liquid Food Colors	Liquid concentrates are used for precise dosing in industrial production.	Water-soluble liquids, oil-soluble liquids	Beverages, ice cream, and sauces	ADM, Kalsec, Döhler
Encapsulated Colors	Protected pigments are designed for improved heat, light, and oxidation stability.	Encapsulated turmeric, beta carotene, and anthocyanins	High temperature baking, extrusion, fortified foods	Givaudan, Sensient, Oterra
Functional Color Ingredients	Colors with added health benefits or functional properties.	Curcumin (antioxidant), spirulina (protein pigment)	Functional beverages, nutritional bars, gummies	Nutraceutical ingredient suppliers, natural color specialists

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Food Colors Market Dynamics

What are the Growth Drivers of Food Colors Market?

The growing population of health-conscious consumers, leading to higher demand for natural and organic food color options, is a major factor driving market growth. Such food colors help make different food and beverage options more appealing, enhance their quality and shelf life, and support market growth. Higher demand for clean-label and functional food options also helps drive market growth. Developing technologies such as microencapsulation and extraction to improve stability and enhance the visual appeal of various food options is another major factor driving market growth.

Challenge

Regulatory Issues May Hamper the Growth of the Market

Regulatory issues, including strict government regulations that vary by region, costs involved in the entire procedure, and other similar factors, may restrict the market’s growth. A few countries have a ban on the use of synthetic food colors, along with a huge protocol list to be followed for using any form of food dyes in the manufacturing of various food options. Hence, such factors, when compiled together, may hamper the growth of the food colors market.

Opportunity

Higher Demand for Natural Options Is Helpful for the Growth of the Food Colors Industry

The growing population's interest in health and nutrition, leading to higher demand for organic, natural, fortified, and clean-label products, is a major opportunity for market growth. Such food dyes help enhance the visual appeal of food and beverages, as well as their quality. They help make different food items more appealing and enhance their sales, such as sweets, bakery and confectionery, seafood, and various beverage options. Hence, such factors help enhance market growth in the foreseeable period.

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Food Colors Market Regional Analysis

Europe Dominated the Food Colors Market in 2024

Europe dominated the food colors market in 2024 due to high demand for natural, organic, and clean-label options. Consumers in the region are increasingly seeking natural food dyes made from safe sources, driven by the growing population of health-conscious consumers. The strict EU regulations on the use of food colors across various food products are another major factor driving market growth in the region.

Hence, consumers in the region prefer natural food dyes over synthetic alternatives to maintain their nutritional health profile. Germany has a major contribution to the growth of the regional market due to higher demand for food options such as bakery and confectionery, dairy products, seafood, and other vibrant, appealing options. Higher consumer demand for natural and organic colors in the region for the production of various food and beverage items also fuels the growth of the food colors market.

Asia Pacific is Observed to Be the Fastest-Growing Region in the Foreseeable Period

Asia Pacific is expected to grow in the foreseen period due to high demand for organic and natural food colorants to enhance the appearance of food and beverages. The growing demand for various food options, such as convenient, ready-to-eat, bakery and confectionery, seafood, and sweet options, also fuels market growth. India has made a major contribution to the market's growth due to high demand for natural and organic color options to maintain a nutritional profile and avoid damage caused by excessive use of synthetic colors.

North America is Observed to Have Notable Growth in the Foreseeable Period

North America is expected to see notable growth over the forecast period due to high demand for organic and natural food colors. Government regulation of the region regarding the overuse of petroleum-derived synthetic colors is another major factor driving market growth. Hence, these factors further fuel the market's growth in the region. The US has a major contribution to the growth of the regional market due to high demand for natural and organic food color options, driven by the growing population of health-conscious consumers who demand the elimination of synthetic colors.

Food Colors Market Report Scope

Report Attribute	Key Statistics
Base Year	2024
Forecast Period	2025 to 2034
Growth Rate from 2025 to 2034	CAGR of 6%
Market Size in 2025	USD 4.61 Billion
Market Size in 2026	USD 4.89 Billion
Market Size by 2034	USD 7.79 Billion
Dominated Region	Europe
Fastest Growing Region	Asia Pacific
Regions Covered	North America, Europe, Asia-Pacific, Latin America and Middle East & Africa

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Food Colors Market Segmental Analysis

Type Analysis

The natural colors segment dominated the food colors market in 2024, driven by higher demand for organic, natural, and clean-label options to maintain nutritional profiles. The segment is also growing as more health-conscious people demand aesthetically appealing food options that are healthier. Technological advancements, such as microencapsulation and precision fermentation, are cost-effective and stable methods for using natural food colors, which are further helpful for market growth. Higher risk factors associated with the use of synthetic colors are another major factor driving market growth.

The synthetic colors segment is expected to grow over the forecast period due to factors such as affordability, availability, higher usage in large quantities, and their ability to make foods visually bright and appealing. Such colors are cost-effective and are hence the prime choice for food manufacturers operating on a large scale. They help enhance stability and storage environments, which further support market growth.

Form Analysis

The liquid form segment dominated the food colors market in 2024 due to the ease of blending liquid colors into various food options to make them visually appealing and enhance the food quality. Such food colors also help enhance the shelf life of food and beverage products and are widely used by the food manufacturing industry to produce sauces, dips, and dairy products with the desired hues and consistency. Higher demand for convenience and customization is another major factor driving market growth.

The dry form segment is expected to be the fastest-growing segment over the forecast period due to its advantages, such as easy storage, transportability, longer shelf life, and ease of use. Dry food colors are easy to blend, which makes them highly helpful for the growth of the food colors market in the foreseeable period. They easily enhance the appearance of various food and beverage options and extend their shelf life. Hence, they are used on a large scale by food manufacturers to produce food options in bulk.

Solubility Analysis

The water-soluble segment dominated the food colors market in 2024 due to high consumer demand, which is expected to drive market growth. Water-soluble food colors help maintain consistency and enhance food quality and appearance, which supports market growth. The growing beverage sector is a major driver of market growth, as it is the largest consumer of water-soluble food colors to make beverages look more aesthetic and attractive.

The oil-dispersible segment is expected to grow over the forecast period due to increased use of oil-soluble food dyes to enhance the visual appeal and quality of various food options. Oil-soluble food colors are widely used in the manufacturing of various bakery and confectionery items, such as sweets, chocolates, baked goods, and dairy products. Such food color options are sustainably sourced, natural, and organic, which will further support the growth of the food color market in the foreseeable future. Such options are an ideal alternative to artificial dyes for enhancing the visual appeal of various food items.

Application Analysis

The beverages segment led the food colors market in 2024 due to high demand for a range of beverages, including fruit juice, sports drink, ready-to-drink beverages, vibrant beverages, and other varieties. Such beverages need to look appealing to attract consumers and boost sales. Hence, the segment makes a major contribution to the market's growth. Different types of food colors used to make beverages more attractive, vibrant, and appealing help fuel the market's growth.

The bakery and confectionery segment is expected to be the fastest-growing segment over the forecast period due to high demand for various types of food dyes. The visual and aesthetic appearance of bakery items such as cakes, cookies, biscuits, and pastries helps enhance their sales, further fueling the market's growth. Higher demand for convenient, ready-to-eat food options in vibrant, aesthetic colors is another major factor driving the growth of the food colors market in the foreseeable future.

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Additional Topics Worth Exploring:

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Top Companies in the Food Colors Market

Givaudan (DDW, The Color House) – Produces natural food coloring solutions including carotenoids, anthocyanins, and caramel colors for beverages, dairy, and confectionery.
Sensient Technologies Corporation – A global leader in natural and synthetic food colors, offering clean-label pigments and advanced dispersion technologies.
Koninklijke DSM N.V. – Supplies natural colors such as carotenoids and nutrient-based pigments used in beverages, bakery, and nutritional products.
Archer Daniels Midland Company (ADM) – Provides a wide range of natural colors derived from fruits, vegetables, and botanicals for food and beverage applications.
Chr. Hansen Holding A/S – Specializes in natural coloring ingredients from microbial and plant sources, widely used in dairy, confectionery, and processed foods.
Kalsec Inc. – Offers natural spice and herb–derived colors including paprika, turmeric, and annatto with strong stability and clean-label appeal.
Döhler GmbH – Produces natural food coloring systems from fruit and plant extracts, focusing on beverages and flavor-driven applications.
BASF SE – Supplies carotenoids and other nutrient-based color ingredients primarily used in beverages, supplements, and processed foods.
Symrise AG – Provides natural colorants, plant extracts, and integrated color–flavor systems for global food manufacturers.
Naturex S.A. (Givaudan) – Offers botanical-based natural pigments including turmeric, beetroot, spirulina, and vegetable juice concentrates.
ROHA Dyechem Pvt. Ltd. – A major supplier of synthetic and natural food colors with a global presence in beverage, dairy, and confectionery markets.
LycoRed Ltd. – Specializes in tomato-based lycopene colorants and other carotenoid solutions used in beverages, dairy, and sauces.
Fiorio Colori S.p.A. – An established supplier of synthetic colors, lakes, and blends used in bakery, confectionery, and processed food products.
Allied Biotech Corporation – A global producer of β-carotene and carotenoid-based colorants for food, supplement, and beverage industries.
Sun Chemical Corporation – Provides synthetic food dyes, natural pigments, and specialty ingredients through its color materials divisions.

Segment Covered in the Report

By Type

Natural Colors
Synthetic Colors

By Form

Liquid Form
Powder Form

By Solubility

Water-Soluble
Oil-Dispersible

By application

Beverages
Bakery & Confectionery
Dairy & Frozen Desserts
Processed Foods
Snacks

By Region

North America

U.S.
Canada

Asia Pacific

China
Japan
India
South Korea
Thailand

Europe

Germany
UK
France
Italy
Spain
Sweden
Denmark
Norway

Latin America

Brazil
Mexico
Argentina

Middle East and Africa (MEA)

South Africa
UAE
Saudi Arabia
Kuwait

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